저서 ‘플랫폼전쟁: 이기는 자가 미래다’가 출간되었습니다
June 2, 2011 in Featured, VisionArena News
The new book ‘Platform Wars: The Winner is the Future’ is published since 3 June, 2011.
It is about the platform strategy and platform competition among platform titans like Apple, Google and Microsoft.
There are few books about platform. ‘Invisible Engines’ and ‘Catalyst Code’ are mater pieces of that theme.
But platform issues become more important and complex than ever because mobile paradigm shift makes global platform providers’ power shift.
This book reveals why platform becomes more important, how platform titans compete strategically, which future is coming by platform competition.
Platform is not a isolated issue from web. In fact, the mixture of platform and web will change our shape of life in the future.
[블로거 리뷰]
[늘푸른길의 책]IT생태계를 이끄는 플랫폼 전쟁의 승자는 (블로터닷넷)
[독서후기] 플랫폼 전쟁 (이영곤의 작은공간,큰 세상)
기존 질서를 재편하는 힘을 가진 플랫폼!! (토To의 도서관)
북청 물장수냐, 수도 사업자냐 – 빠르고,나뉘어지고,공짜인것으로 간다. (시민종교트렌드)
[플랫폼 전쟁] 누가 더 많이 끌어들이는가 (편집늦둥이)
한국에서 플랫폼 기업이 나올 수 있을까? : 플랫폼 전쟁 (행간을 노닐다)
[플랫폼전쟁] 플랫폼 구경꾼이라면, 기업의 미래는 없다. (카이로스)
이기는 자가 강한 것이다. 플랫폼 전쟁 (오르뎅)
[비즈니스경제] 플랫폼전쟁 (상상플랫폼)
플랫폼 전쟁 (키치죠지)
2011년 읽은책 리뷰, 플랫폼 전쟁 (알비웰)
플랫폼전쟁 (Joy)
[미디어 서평]
세계는 지금 플랫폼 전쟁 중, ‘이기는 자가 미래다’ (교보문고 북뉴스)
KT ‘IT리더를 위한 하계휴가 권장도서 14선’ 발표 (전자신문)
2011년 IT리더를 위한 하계휴가 권장도서 14選 (KT 경제경영연구소)
애플과 구글 MS의 플랫폼 전쟁, 승자는 누가 될까? (동아 eTV)
`미래 시장을 지배하는 힘` 플랫폼 경쟁력에 사활건다 (디지털타임즈)
[새로 나온 책] 플랫폼 전쟁 (전자신문)
플랫폼 타이탄들 “미래시장 선점” 사활 건 각축전 (세계일보)
[신간] 모바일 혁명, 승자는 누구? ‘플랫폼 전쟁’ (이투뉴스)
[인터뷰]
[인터뷰] “삼성·LG, 소비가전서 플랫폼 선점 기회” (이투뉴스)
[인터뷰] <무한 혁신의 비밀> 상생의 전략, 플랫폼 비지니스 (이데일리TV)
> Kyobo Book Store http://bit.ly/lUSyhX
> Yes24 Book Store http://bit.ly/m8Wv51
> Aladdin Book Store http://bit.ly/mh74z9
> Interpark Book Store http://bit.ly/mCh6HP
Table of Contents
Prologue : Why the future of business is platform?
Chapter 1. The advent of platform era
- The world is under platform war
- What is a platform
- Market needs a platform
Chapter 2. Looking back platform
- The viewpoints about platform
- Two-sided market, the essence of network inflating
- Dominant platform and niche platform
- Web asks which way to platform
Chapter 3. The way of fighting among platform titans
- The real battle, platform competition
- The enterprises called platform titans
- Apple, vertically integrated company controlling user experience
- Google, data kingdom making new economy beyond the government
- Microsoft, falling PC kingdom still strong
- Facebook, social web’s infinite chances replacing web itself
- Twitter, creating twitter-verse with 140 character
- Enterprises making new history
Chapter 4. What will happen in the domain of platform competition
- Web browser, block the street to the web
- Location, the core of mobility
- Advertising, the silent money maker
- Search, the more information, the more intelligence
- Payment, all the money go to platform
- Communication, the understanding turn to platform
- Cloud, everything flock over the clouds
- TV, next to the customers’ time
Chapter 5. Preparing next stage
- Platform wars, Win-Lose game?
- Still enterprises need platform?
- USA centered platform leadership, where is our role?
- The opening door to the future
Epilogue. The future of Korean platform companies.
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