Brad Cho was interviewed by Zdnet TV with the subject of N-Screen service issues in South Korea. UX Roaming that links user experiences across multiple windows matters. So does Cross-Window License that makes media can be comsumed across windows. Both are pre-conditions to make N-Screen really flourish.

The interview was done after the KT Digieco Open Seminar held in KT Kwanghwamoon Open Square. The subject of seminar was ‘Content & Platform, the key to the future of IT’.

You can check out the content of interview and seminar with below video.

The new book ‘Platform Wars: The Winner is the Future’ is published since 3 June, 2011.

It is about the platform strategy and platform competition among platform titans like Apple, Google and Microsoft.

There are few books about platform. ‘Invisible Engines’ and ‘Catalyst Code’ are mater pieces of that theme.

But platform issues become more important and complex than ever because mobile paradigm shift makes global platform providers’ power shift.

This book reveals why platform becomes more important, how platform titans compete strategically, which future is coming by platform competition.

Platform is not a isolated issue from web. In fact, the mixture of platform and web will change our shape of life in the future.

> Kyobo Book Store      http://bit.ly/lUSyhX
> Yes24  Book Store     http://bit.ly/m8Wv51
> Aladdin Book Store  http://bit.ly/mh74z9
> Interpark Book Store http://bit.ly/mCh6HP

Table of Contents

Prologue :  Why the future of business is platform?

Chapter 1. The advent of platform era

- The world is under platform war

- What is a platform

- Market needs a platform

Chapter 2. Looking back platform

- The viewpoints about platform

- Two-sided market, the essence of network inflating

- Dominant platform and niche platform

- Web asks which way to platform

Chapter 3. The way of fighting among platform titans

- The real battle, platform competition

- The enterprises called platform titans

- Apple, vertically integrated company controlling user experience

- Google, data kingdom making new economy beyond the government

- Microsoft, falling PC kingdom still strong

- Facebook, social web’s infinite chances replacing web itself

- Twitter, creating twitter-verse with 140 character

- Enterprises making new history

Chapter 4. What will happen in the domain of platform competition

- Web browser, block the street to the web

- Location, the core of mobility

- Advertising, the silent money maker

- Search, the more information, the more intelligence

- Payment, all the money go to platform

- Communication, the understanding turn to platform

- Cloud, everything flock over the clouds

- TV, next to the customers’ time

Chapter 5. Preparing next stage

- Platform wars, Win-Lose game?

- Still enterprises need platform?

- USA centered platform leadership, where is our role?

- The opening door to the future

Epilogue. The future of Korean platform companies.